When Emerald Downs created Fiesta Premio Esmeralda, the answer to how to effectively promote this event to the Latino community was Esparza + Business Communication. Carmen Esparza created a niche audience for Emerald Downs in the Latino market by showcasing an event we proudly embrace and which in turn has been embraced by the Latino community. Carmen’s professionalism with every facet of this premiere event has been instrumental in enhancing our image within the Latino community while increasing Latino attendance beyond this event. One of the most important points for me was how many compliments we had on the quality of the Spanish that we used because of Carmen. It was very important to us that our brand standards and the way in which we talked about ourselves translated. Carmen and her team made sure that happened.

Date: 19 April 2010
By: Susie Sourwine, Vice President Marketing Emerald Downs

 

Carmen Esparza, Principal of Esparza+ Business Communication, has elevated the Commission’s Annual Report (Washington State Latino/Hispanic Assessment) to a new level of professionalism through the creation of a new business model, including more corporate support. During the last two years in which Esparza+ has produced our report, we have received many compliments from all our stakeholders. Carmen and her team’s contributions have been instrumental in effectively delivering the Commission’s mission and goals to its diverse audiences.
Date: 19 April 2010
By: Alicia Luna, CHA

 

As the Association of Washington State Chambers of Commerce began to formalize, Carmen Esparza brought clarity to our mission statement and direction to the branding process. Since then, Esparza+ has provided a highly professional level of event management and behind-the-scenes support that has been integral to the Association’s success.
Date: 19 April 2010
By: Cris Guillen, AWSHCC

 

In our initial effort to promote our professional legal services to the Latino market, SGB enlisted the services of Esparza+ Business Communication. The result has been a highly professional integrated advertising campaign comprising television, radio, print and direct marketing that effectively reflects the essence of our philosophy of service to this community. Carmen Esparza and her team have demonstrated a keen knowledge not only of the Latino market and the media that best serves it, but also the importance of strategic planning and the integration of all marketing tools.
Date: 19 April 2010
By: SGB Testimonial